"Can you share where your current management team wants to take this company in the short term and long term? Any discussion with your team on how much revenue this could bring once the business plan has been executed?"
eDoorways’ (EDWY) goal is to become “The App Store for Learning.” Since EDWY spawned and retains a major interest in Learning Research Inc. (LRI), our near-term objective is to support LRI by refocusing our eDoorways platform so it will support the initial roll-out of its first “Doorway” -- LEARN.
LRI is already engaged in developing an “integrated development environment” (IDE) like Apple’s XCode derived from eDoorways’ SmartONE technology that will enable virtually anyone who has something to teach, from precocious children to university professors, to compose and package learning apps. The immediate goal for LRI is to get our project team up and running so they can craft an initial learning product-development platform. In addition to the CEO, Dr. Wesson, both a Chief Technical Officer and a Chief Design Officer have already been hired but not yet announced.
LRI’s baseline technology called SmartONE enables learners to “test out” of already understood subject matter within a planned curriculum and focus only on the areas they need to learn, thereby shortening the time and cost to learn a new skill or complete a certification process. Adding speech recognition will enable users to interact with each learning app in the most natural way conceivable.
Delivering such learning apps to the end-user via eDoorways.com will enable learners to identify others with similar interests or studying similar subject matter, then to communicate with each other individually or in group settings via video, audio, or messaging conferences. This “town hall” approach to gathering and sharing learning apps should create a new and unique opportunity for users to learn from each other, in addition to learning from the teachers, experts and curriculum developers who crafted the app(s) in the first place. This breakthrough technology has been recognized by the United Nations, the US military and the White House for its ability to improve and streamline the way we learn.
We are planning for eDoorways to serve as a distributor or delivery gateway for LRI's products and services. eDoorways may also acquire and offer its own training and learning apps directly, perhaps through targeted mergers and acquisitions, perhaps via licensed, profit-sharing arrangements with influential outside authors. As we implement Apple’s (and Amazon’s and Google’s…) app store revenue split model, we expect to be sending 70% of learning app revenue to its authors (which may include eDoorways itself), and retaining 30% for eDoorways and LRI. Finally, eDoorways’ LEARN platform coupled with LRI’s IDE for app creation will natively facilitate proportional use and billing (pay only for what you use), thereby reducing cost even as they, together, speed up the natural learning process.
Regarding revenue potential, the numbers associated with the learning marketplace are large. For example, approximately $125 billion is spent each year for corporate training in the US, and the consumer learning market is larger still. We intend to create a type of service for the education marketplace that is similar to what Apple created with its iTunes-based App Store. If we can achieve even a modicum of traction within the learning app marketplace we are trying to create, the revenue generated could become remarkable. Whether it arrives $0.99 or $99 at a time, Apple has proven that apps is a billion-dollar business.
For now, we are concentrating our immediate efforts on designing and building an initial prototype of the above-described system of interlocking IDE, LEARN doorway, and demonstration learning apps.